For Dummies 978-0-470-56556-8 Datasheet

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Chapter 1
Discovering Blog Basics
In This Chapter
Recognizing the hallmarks of a blog
Getting started with your own blog
Deciding what to blog about
Blogging successfully
B
y now, you’ve probably heard the word blog tossed around by all kinds
of people, seen it show up in news stories or cited on TV news broad-
casts, or heck, you may even have a child, friend, or coworker who has a
blog. Bloggers are showing up inside businesses, and businesses are even
using blogs to reach out to their customers. But what exactly do all these
people mean when they say they have a blog? And what does a blog written
by a teenager have in common with one written by a CEO?
Don’t be too hard on yourself if you aren’t exactly sure what a blog is. The
word blog is actually a mash-up of two other words — Web and log — so
if it sounds made up, that’s because it is. At its most basic level, a blog is a
chronologically ordered series of Web site updates, written and organized
much like a traditional diary, right down to the informal style of writing that
characterizes personal communication.
In this chapter, you can find out just what makes a blog bloggy and why so
many people are outfitting themselves with one like it’s the latest celebrity
fashion trend. (Hint: It’s not just that we’re all narcissists!) You can get some
ideas that you can use to start your own blog and become part of the blogo-
sphere (the community of blogs and bloggers around the world).
No matter what your teenager tells you, the blogosphere has absolutely no
requirement that you must write your blog while wearing your pajamas. Also,
you’re allowed to use a spellchecker.
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Summary of Contents

Page 1 - Discovering Blog Basics

Chapter 1Discovering Blog BasicsIn This Chapter▶ Recognizing the hallmarks of a blog▶ Getting started with your own blog▶ Deciding what to blog about▶

Page 2

18Part I: Getting Started with Blogs Those common elements are: ✓ Branding/logo header: A header at the top of the blog displays the name of the blog,

Page 3 - How people use blogs

19 Chapter 1: Discovering Blog Basicssidebar of a blog, you can usually access both archive methods. Figure 1-6 shows the date-based archives of Rose’

Page 4

20Part I: Getting Started with Blogs • Information about the author: Because blogs are so personal, some-times you want to know more about who’s writ

Page 5 - Exploring a hobby or passion

21 Chapter 1: Discovering Blog Basicsneeded a printing press and a distribution method to get his or her work to people, but he or she still needed sp

Page 6 - Making money

22Part I: Getting Started with Blogs Different blog software offer different feature sets. Like with all software, the tricky part is finding the righ

Page 7 - Recognizing a blog

23 Chapter 1: Discovering Blog BasicsHaving that much freedom can be a little scary and, if you’re like me, can leave you with an absolute blank in yo

Page 8

24Part I: Getting Started with Blogs Watching how someone else blogs is a great way of finding out how to be suc-cessful yourself! Keep track of how

Page 9 - Blogging through the ages

25 Chapter 1: Discovering Blog BasicsI’m not making an excuse, however, for ignoring all the rules of writing. Well-written and correctly spelled blog

Page 10

26Part I: Getting Started with Blogs is almost unique to blogs. (Forums, also called bulletin boards, offer one way to engage in online conversation o

Page 11

27 Chapter 1: Discovering Blog Basics Figure 1-12: The Real Baking with Rose Levy Beranbaum blog allows readers to leave comments and ques-tions for t

Page 12 - Getting a Blog Started

10Part I: Getting Started with Blogs Making Yourself Comfortable with BlogsI talk to a lot of people about blogs, many of whom know that you can find

Page 13

28Part I: Getting Started with Blogs If you’re blogging for business reasons, either on behalf of a company or to promote yourself, make sure that bot

Page 14 - Choosing What to Blog About

29 Chapter 1: Discovering Blog Basics ✓ Sidebars: Sidebars usually become a major focus for a blog site. Sidebars are columns to the right or left (or

Page 15 - Creating a Successful Blog

30Part I: Getting Started with Blogs 05_565568-ch01.indd 3005_565568-ch01.indd 30 12/23/09 12:12 AM12/23/09 12:12 AM

Page 16 - Writing well

11 Chapter 1: Discovering Blog BasicsThink of a blog this way: It’s a kind of Web site. All blogs are Web sites (the opposite isn’t true, though), and

Page 17 - Interacting with comments

12Part I: Getting Started with Blogs the stamps; they only have to leave a comment on your blog post. You might find you’re talking more with your fam

Page 18

13 Chapter 1: Discovering Blog BasicsExploring a hobby or passionIf you have a passion or hobby that you just love to talk about, consider doing so in

Page 19 - Designing for Success

14Part I: Getting Started with Blogs Sharing informationSometimes, a blog is all about sharing information. Journalists use blogs to report on local,

Page 20

15 Chapter 1: Discovering Blog Basics Figure 1-4: TechCrunch is your source for satisfying your gadget news appetite. General Motors, Google, and Sun

Page 21

16Part I: Getting Started with Blogs Regardless of what the blog is about or who writes it, every blog features ✓ Frequent updates: Most bloggers upda

Page 22

17 Chapter 1: Discovering Blog Basics Figure 1-5: Real Baking with Rose Levy Beranbaum is a spon-sored blog written by a cookbook author. Courtesy o

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